Creator seeding, UGC and content strategy for consumer apps and brands.
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Your product shows up inside a creator's regular video for five to ten seconds. The rest of the video is their usual content, in their voice, for an audience that already trusts them. People watch it the same way they watch the rest of that creator's posts, which is why seeded videos tend to get cheaper views than a straight ad.
Videos creators make about your product from start to finish. They can go up on the creator's page, on your brand's page, or into paid ads on TikTok and Meta. We use them for demos, reviews and testing new ad angles quickly.
We consult directly with marketing teams on their organic social. We've advised 50+ companies, some of them worth over $10B.
The two side by side.
| creator seeding | UGC | |
|---|---|---|
| the video is about | the creator's normal content | your product |
| product on screen | 5 to 10 seconds | the whole video |
| where it's posted | the creator's page | the creator's page, your page or paid ads |
| how it feels | like the creator's usual content | like a product video |
| best for | reach and trust at a low CPM | demos, reviews and ad testing |
We choose creators by audience overlap, niche authority, reach and past CPM. Follower count alone never gets someone on a campaign.
Each creator gets a hook, an angle and a spot for your product that fits how they already talk to their audience.
Everyone posts in the same window, so your product turns up all over a niche in the same week.
Views, CPM, ROAS and attributable revenue for every creator, on a dashboard you can open whenever you want.
founder
I got into marketing at 15, starting on YouTube. My educational channel grew to 3 million subscribers, and I grew several other pages past 250k followers.
Then I started SocialSculp to do the same for brands. We use whatever fits the product: creators, influencers, UGC creators, or pages and channels we start ourselves. We double down on what works, and every call we make comes from the data.
Since then SocialSculp has been behind 3B+ views, $50M+ in attributable revenue and 1M+ signups and downloads for clients like Higgsfield, StealthGPT and Quizard. When you book a call, you talk to me.
We talk about your product, your audience and what you've tried so far. If we're not the right fit, we'll say so.
We map the creators in your niche by reach, CPM, audience overlap and authority, then write the strategy and the briefs.
10 to 50 creators post in the same window. Each one works your product into their own content.
We track every post, cut what isn't working, and put more budget behind the creators and hooks that drive sales.
Seeding means placing your product inside a creator's normal content. The video stays about the creator, and your product appears for a few seconds as part of it. The video still feels like the creator's usual content, so people watch it through.
A UGC video is about your product the whole time. Creators make it for their own page, your page or your paid ads. A seeded video is about something else, with your product worked in for five to ten seconds. Plenty of brands run both.
Usually 10 to 50, all posting in the same window.
TikTok, Instagram and YouTube. We pick the mix based on where your customers spend their time.
Consumer apps, AI tools, software, fitness, supplements and gaming. Clients include Higgsfield, StealthGPT, Quizard, Fitbod and Brilliant.
Every campaign has a dashboard with views, CPM, ROAS and attributable revenue for each creator.
Book a call and we'll show you which creators in your niche we'd start with.